Serene Powers Real Estate Branding

Logo and brand design for Serene Powers Real Estate, a boutique firm based in Long Island City, NY, known for its warm client approach and deep expertise in the local market.

Service
Visual Identity, Branding, and Social Media

Year
2024 – WIP

Logo Concept

The logo concept plays on the contrast between ‘Serene’ and ‘Powers,’ reflecting the firm’s calm confidence and strong market expertise. Its clean design embodies a boutique brand that’s both approachable and assured.

Logo & Color Guide

The logo concept plays on the contrast between ‘Serene’ and ‘Powers,’ reflecting the firm’s calm confidence and strong market expertise. Its clean design embodies a boutique brand that’s both approachable and assured.

Business Card Design

Using the brand's signature bright green as the primary color of the business card creates a bold, striking design that enhances brand recognition and leaves a lasting impression.

Website — WIP

As our business takes off, we're currently focused on developing the website. Next, we'll be building a cohesive brand system, including visual identity, typography, social media presence, and merchandise.